Casino and Gambling Backlinks: Ranking a Casino Site as an SEO Manager in 2025

Everyone in the SEO space is saying:

“AI will disrupt search.”
“SEO is dead.”

I disagree.

I’ve been working with casino brands for nearly a decade. I’ve helped clients rank gambling sites, drive thousands of players, and generate millions in revenue through SEO.

One of the brands I worked with got acquired for over $35 million.

Why Backlinks Still Rule in 2025

AI models rely on high-authority sources to generate responses. Let’s test this:

I asked ChatGPT: ‘Best Online Casinos for 2025’

The results referenced sites like: Forbes, Casino.org, and TheGuardian. These same sites dominate Google for “Best Online Casinos.”

That tells me one thing, Google and AI both prioritize high-authority backlinks. No surprises there.

How We Ranked a Gambling Site in 8 Weeks

Two months ago, we started an SEO campaign for an online casino. The goal was to rank for ‘Best Crypto Casinos’ and increase organic traffic.

Here’s the exact process we followed:

Step 1: Optimize Homepage & Category Pages

• Placed target keyword (“Best Crypto Casinos”) prominently on the homepage.
• Ensured crawlability by making category pages indexable.

Step 2: Content Strategy

• Created long-tail keyword blog posts using Ahrefs research.
  Examples:
  • Is crypto gambling legal in the US?
  • Best Bitcoin casinos with instant withdrawals.
• Interlinked these blog posts to our main ‘Best Crypto Casinos’ page using exact match anchors.

Step 3: Digital PR for Authority Links

• Ordered a high-authority Casino Backlink package to secure mentions on sites like Yahoo Finance and MarketWatch.
• Used branded + partial match anchor texts for homepage links.

Step 4: High DR Casino Backlinks

• Ordered a 70+ DR backlink package for the homepage.
• Anchor strategy: 50% branded, 50% partial match (e.g., ‘Top Crypto Casino’ instead of just ‘Crypto Casino’).

Step 5: Link Building for Category Pages

• Ordered additional high-DR backlinks for category pages.
• Anchor strategy: 60% Partial Match, 40% Exact Match (based on competitor analysis).

Step 6: Monitor & Wait

• Tracked indexation of backlinks (took 4-6 weeks for full indexing).
• Rankings fluctuated for a week before stabilizing.

Results After Two Months

• Ranking jump: From Page 3 to Page 1 in 15 days.
• Traffic surge: From 500 to 10,000+ monthly visitors.
• Revenue impact: Increase in affiliate sign-ups and player deposits.

SEO is not dead, it’s evolving. If you know how to build high-authority backlinks, you can still rank and bank in 2025.