Deepak Sharma is a visionary leader in the aviation finance sector, serving as the CEO of AFL Aircraft Finance Lease Ltd, based in London. He has been instrumental in pioneering innovative financing solutions within the global aviation and aerospace industries. Since founding AFL in 2019, Sharma has established the company as a trusted partner to leading aircraft and engine lessors worldwide. With over two decades of experience in aviation, he is recognized for his strategic acumen and capability to drive growth in challenging markets. His career, marked by leadership roles in both technical and commercial capacities, has solidified his reputation as a thought leader in aerospace.
In this interview, Sharma shares insights into his journey, the creative approaches that define his work, and his perspectives on leadership and mentorship in the aviation finance sector.
Background and Journey
Can you tell us about your background and how you became involved in aviation finance?
My journey into aviation finance wasn’t a straight path. Originally, I started in engineering, earning a degree in Aircraft Engineering and later getting certified with an EASA license. Over the years, I transitioned into roles that were more strategically oriented, such as Chief Technical Officer at AJW Group and President of Integrated Solutions at a global aviation services provider. These roles allowed me to blend my technical expertise with business acumen, ultimately leading to the founding of AFL. My goal was to create a company that not only offered financial products but also provided innovative solutions tailored to the unique challenges of the aviation industry .
What inspired you to establish AFL Aircraft Finance Lease Ltd, and how has the company evolved since its inception?
The idea for AFL was born out of a desire to address the gaps I noticed in the aviation finance market, particularly the need for more customized and flexible solutions. Since our inception in 2019, AFL has grown significantly, becoming a key player in the industry. We focus on creating financing solutions that not only meet the current needs of our clients but also anticipate future challenges. This proactive approach has been fundamental to our success .
Creative Approaches and Insights
How do you cultivate a culture of innovation within AFL?
Innovation at AFL begins with fostering a curious mindset. We encourage our team to challenge assumptions and consider novel strategies beyond conventional methodologies. Given the fast-paced nature of aviation finance, we’ve established an environment where it’s safe to experiment with new ideas and learn from any missteps. This cultural element is crucial for keeping us agile and ahead in the industry .
Could you share an example where unconventional thinking led to a breakthrough at AFL?
Certainly. One instance was when we decided to enter several emerging markets that were typically viewed as risky. Instead of relying solely on Western metrics, we took a different approach by analyzing local dynamics and engaging directly with operators. This allowed us to design lease structures that were both innovative and well-suited to these markets. This move didn’t just open new revenue streams; it also supported aviation growth in regions that needed it most .
In what ways does creativity influence your decision-making process, especially in complex scenarios?
Creativity enables me to approach problems from various angles and see potential solutions that might not be immediately apparent. In aviation finance, we must balance engineering constraints, regulatory requirements, and commercial realities. It’s about finding smart, practical ways forward rather than taking unnecessary risks. Creative thinking helps us navigate these complexities and deliver solutions that are both effective and reliable .
What strategies do you use to encourage innovation within your team?
We actively create opportunities for innovation through brainstorming sessions and innovation days. Informal discussions are also encouraged to allow new ideas to surface organically. Recognizing and rewarding initiative is crucial, even if every idea doesn’t come to fruition. It’s important for the team to feel valued, creating an environment where creativity can thrive, even in an industry traditionally averse to risk .
Can you describe a creative solution you’ve implemented to address a business challenge at AFL?
One creative solution we developed was a modular leaseback structure. In response to clients facing cash flow issues, particularly post-COVID, we designed a lease that allowed them to access liquidity without relinquishing too much operational control. This wasn’t a standard model, but it met a significant need and fostered trust with our clients. This kind of pragmatic creative thinking is essential for making a tangible impact .
In this segment, Sharma has provided a glimpse into his innovative strategies and leadership style that have contributed to the growth and success of AFL Aircraft Finance Lease Ltd. His ability to combine creative thinking with practical solutions sets a benchmark in the aviation finance sector.
Expertise and Achievements
What role does innovation play in your business strategy at AFL?
Innovation, when applied judiciously, is not simply a vehicle for novelty—it is a means of delivering genuine value. In an industry as technically and commercially intricate as aviation finance, the careful adoption of emerging tools enables us to respond to complexity with precision and foresight. From digital contract platforms to data-led asset diagnostics, the tools I adopt must enhance not only operational efficiency but also the quality of human engagement. At its best, innovation upholds the highest standards of service and trust.
Could you share an example of a particularly complex or high-stakes client situation you’ve managed and the key factors that led to a positive outcome?
Certainly. We once supported a national carrier going through privatization, midway through a multi-aircraft lease program. With different stakeholders, including government, investors, and new management, there were risks on all sides. We navigated that by introducing safeguards, clear communication channels, and flexible terms. The transaction completed smoothly, and it became a model we’ve since used to support other clients in transitional phases .
How do you maintain a high level of service excellence while ensuring AFL remains financially disciplined and operationally sustainable?
It’s a balancing act, but one we’ve built into our culture. Operational efficiency, automation, and strong internal controls allow us to remain lean while our client-facing teams focus on delivering quality, personal service. We’re careful with costs, disciplined in our credit approach, and intentional with our investments, which allows us to serve clients well without compromising on financial health .
Vision for the Future
What is your vision for the future of AFL and the aviation finance sector?
The future of AFL is deeply tied to the broader shifts in the aviation finance sector. We intend to continue enhancing our offerings with technological advancements that improve transparency and efficiency, such as our blockchain-based asset tracking platform. This initiative aims to bring greater clarity to asset management across their lifecycle. Beyond technology, our focus is on expanding into emerging markets, providing tailored financial solutions that support local and global aviation growth .
How do you see the role of mentorship evolving in your leadership approach as AFL grows?
As AFL and the industry continue to evolve, mentorship will remain a cornerstone of my leadership approach. I believe strongly in nurturing potential within my team and across the industry. By fostering a culture where diverse perspectives are valued and encouraged, we can drive innovation and ensure that leadership within AFL is reflective of the global nature of our business. It’s about creating an ecosystem where everyone feels empowered to contribute and grow .
Can you discuss how you plan to address the environmental challenges facing the aviation industry?
Addressing environmental challenges is both a moral and business imperative. AFL is committed to integrating sustainability into our operations and financial offerings. This includes supporting clients in adopting greener technologies and aligning with emerging regulatory frameworks. Our goal is to be a leader in promoting sustainable practices within aviation finance, balancing economic viability with environmental responsibility .
In conclusion, Deepak Sharma has made significant contributions to the aviation finance sector through his innovative leadership and commitment to sustainability. His strategic vision for AFL continues to guide the company towards a future of growth, resilience, and adaptability in a complex industry landscape.